The Allure of the Airstream Hotel

The Allure of the Airstream Hotel

The classic Airstream trailer has an unexplained allure that seems to speak to campers. The company claims that 70% of all the trailers they have ever manufactured are still in use.

Playing on consumers love of this classic trailer, Matthew Hoffman recently opened an Airstream hotel that includes four revamped Airstream trailers at the Santa Barbara Auto Camp in California. His efforts are similar to those of singer Kate Pierson of the B-52s who operates 2 different Airstream hotels. While Pierson’s are decorated with a playful flare, Hoffman’s are remodeled for elegance. Working with the knowledge that the trailers were not to be used for travel and/or long term stays he presents a somewhat redesigned interior. Hoffman’s trailers are modified to invoke a spacious feel to the 150 to 200 square foot spaces. He achieved this by reducing the amount of storage, doubling existing roof vents to create skylights and expanding the bathrooms. The bathrooms include recycled glass tile, Corian countertops and full size toilets.

With the upgrades and redesign, visitors have the feel of staying in a more glamorous version of the traditional Airstream. They’ll find mini-bars, flat screen TVs, air-conditioning and 1,000 thread count sheets. The nightly rate for a stay in Hoffman’s Airstream hotel is approximately $150.

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