ELS Teams up with RV Dealers

Equity Lifestyle Properties, Inc. (ELS) known as the nation’s largest RV park owner/operator, is implementing a new promotional effort to increase the customer base for their Thousand Trails membership campgrounds. ELS teamed up with select RV dealers to offer a free one year membership to access parks in one of four zones. Thousand Trails has parks in 22 states and British Columbia.

The program was introduced through 8 RV dealers. For ELS, their hope is to maintain a relationship with the dealers who in turn maintain a relationship with the end customers. The test program proved to be successful. Customers seemed to embrace the program and the prospect of having immediate access to a variety of parks. The idea was to launch the program at a small number of dealerships over the summer. Based on the response the program would then be launched nationwide. ELS provided coordination on how to market the product and also training for the onsite salespeople involved.

In addition to this promotional program, ELS has revamped their normal membership programs by reducing the term of its most affordable membership while still offering some impressive membership benefits.

Overall, ELS has more than 170 RV resorts across the United States including Bar Harbor, Maine, the Florida Keys and the Rio Grande Valley, Arizona. The parks are known for their amenities with many including swimming pools, hiking trails, fishing and boating. In addition the parks also include social activities like barbeques and pancake breakfasts.

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