Combined Good Sam Park Guide

As promoted at the National Association of RV Parks and Campgrounds’ (ARVC) annual Outdoor Hospitality Conference & Expo, Good Sam introduced the rollout of their first consolidated campground directory.

The new directory is the combination of two longtime publications: Woodall’s North American Campground Directory and the Trailer Life Directory of RV Parks & Campgrounds. These two publications have been in circulation since the mid 1900s. Good Sam’s is rolling out the new format with 425,000 copies to be released in December.

The intention is to attract as many parks and campgrounds as possible to the publication. An investment in the publication translates to exposure to Good Sam members, AAA members, book store customers and shoppers at stores like Camping World. Digitally, the websites for Trailer Life and Woodall’s are being combined. Digital apps are available as well.

Through the print and online market, the publication efforts strive to promote the parks and campgrounds. It should be noted that the publication includes and promotes both Good Sam-member parks and non-member parks.

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