Colonial Airstream – Keeping Customers Informed

Colonial Airstream is the largest Airstream dealer in the United States. It is located in Lakewood, New Jersey, ten miles in from the Atlantic coast. Like many other businesses in the area, it was impacted by Hurricane Sandy.

Colonial was spared from most of the damage suffered in the area. They had rain but no flooding. The facility sits on three acres and typically has between 150 and 175 units on the premises including a variety of Class B RVs. While the business never technically closed, they did have a week with no power, telephone or internet. In order to keep their customers informed, the company produced a four minute video that they placed on YouTube and other social media sites. Their intent was to let their customers know that their facilities were okay. They felt it was important that customers who either had a vehicle in for service, or were waiting to pick up a newly purchased vehicle could see that everything was safe.

Knowing that their customers were dealing with much bigger issues, the video was intended to give their customers one less thing to worry about. As of this morning, November 14th, the video had already been viewed almost 1400 times.

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