California RV Resort Targets Music Festival Attendees to Extend Season

Long after the snowbirds have arrived and the summer hype has faded out, Shadow Hills RV Resort remains noisy and full of life. In the middle of April, the RV park is filled with partying teenagers, the young and the young-at-heart from different parts of the world—all of whom are waiting to attend the Coachella Valley Music and Arts Festival at the Indio Polo Club.

Image Source: TravelPod

Paula Turner, owner of Shadow Hills RV resort, admits that some of her colleagues and workers are anxious and uneasy about her plan to open her park to the music festival attendees, as such festivals are known to easily spin out of control and become wild. However, she said that the people this year are generally well-behaved, and that she hasn’t had any problems so far.

The Coachella Music Festival is spread over two weekends, and the resort is sold out both weekends. Turner added that music festivals like the Coachella offers potentially lucrative business opportunities for campgrounds and resorts like the Shadow Hills.

“Last weekend, rapper Kendrick Lamar came in with his entourage for an interview and photo shoot with Complex Magazine. Every inch of our place was filled with RVs and tents, and lots of happy people,” recounts Turner. And things just keep getting better for Shadow Hills. This weekend, Complex Magazine and its sponsor, Dr. Pepper, plan to use Shadow Hills as their base camp while they co-host two special outdoor music events, during which time they will raffle free Coachella tickets with the help of popular Los Angeles DJ “Them Jeans.” Complex Magazine’s and Dr. Pepper’s stop at Shadow Hills is part of a 3-month tour of music festivals across the country. The tour encompasses 23 cities, with the Pitchfork Music Festival in Chicago being the final stop.

From April to 29, another music festival, named Stagecoach, would take place in the same venue as the Coachella. Stagecoach is one of the largest music festivals in the country, and people from all around the world would be rushing to attend the event.

“We’re completely sold out,” Turner said, “But we’re still taking reservations for a few tenters who plan to come for Stagecoach. Shadow Hills RV Resort is an example of how we have gone after the festival attendees to come stay at our park. You can stay at any park but guests are looking for an experience and they are willing to pay more for that experience. I would say 40 percent of our guests are from outside the United States. We have people from Australia, New Zealand, Japan, Canada, Ireland, England, as well as much of the rest of Europe and South America. It’s truly amazing.”

For more information on Shadow Hills RV Resort or to make arrangements to interview guests attending Coachella 2011, please call Paula Turner at (760) 360-4594.

For more information on campgrounds, RV parks and resorts in the Coachella Valley and throughout California, please call Debbie Sipe at (530) 885-1624 and visit


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