Time for Tailgating

Go RVing has partnered with the NFL Network and CBS to bring their message to these networks. The partnership seems like a natural with the emphasis on RVs and tailgating.

Ads will air on the NFL Network from September through December including a 30-second spot that will be seen in 68 million households, showing a diverse population of people tailgating at NFL games. The spot has not been created yet, but will be compiled from tailgating footage captured during the first week of the season from games being aired on the network.

The Go RVing commercials will also be seen on CBS during their college football coverage through the month of December. A custom animated graphic RV will be used in their coverage to challenge the audience with trivia questions about the school, stadium or the tailgating for that week’s event. As with the NFL Network, CBS will make custom spots from tailgating footage gathered at some of the most popular SEC football games where the art of tailgating is a longstanding tradition.

The tradition of tailgating has long been associated with football. Within that tradition, the use of RVs is an integral part of a successful experience, taking tailgating to a new level with comforts like outdoor entertainment centers, full kitchens and bathrooms.

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